The right reactions are more powerful than the right answers.
Alycia Sutor was right. I misread my own brief.
My client service training for legal marketers was never about getting up to speed, as "Accelerator Training" suggests.
It has always been about leading lawyers, not just serving them.
In two years of running internal client service trainings for law firms across the US and Canada, I've learned this:
💡 It is far more valuable to create the right reactions in a law firm than to have the "right" answers.
That's why Axis is rebranding its flagship program as Catalyst Training.
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Catalyst Training delivers a framework for client service inside law firms. It introduces new skills to take calculated risks and give lawyers what they ask for, only better:
💥 Understand how basic law firm economics affect lawyers and you daily.
💥 Apply empathy to understand lawyers' motivations and pressures.
💥 Ask disruptor questions to uncover hidden expectations and opportunities.
💥 Create time and space for critical thinking.
💥 Communicate to be understood.
💥 Move lawyers up the willingness ladder.
In short, create the right reactions and watch lawyers follow your lead.
Thank you, Alycia. I heard you two years ago, but I wasn't ready to act. Now? Catalyst Training is sparking something bigger.
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Catalyst multi-firm cohorts returns in 2027. Click here to join the mailing list.
