The flagship training that got it all started, Catalyst teaches marketing and business development teams to use knowledge, empathy, and confidence to create the right reactions in law firms, rather than focus on having the "right" answers.

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Against a backdrop of law firm economics, four units introduce key competencies to help marketers serve and lead lawyers:
 

1) You’re the Expert—
and Why That Matters

2) Communicating with Lawyers
(It’s Different)

3) Critical Thinking as Client Service

4) Make it Taste Like Candy

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Catalysts inspire confidence in lawyers even as they learn the (often counterintuitive) ways that law firms operate and lawyers think.

 

Catalyst Trainings are endlessly customizable. Courses can run from a half-day up to 2+ days. In addition to tailoring units to meet a team's needs, Axis builds custom units on demand.