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the blog



Not All Ideas Deserve Your Reaction
Lawyers are not shy with their suggestions and concerns, especially where signature MBD projects are involved. Learn what to do instead of immediately reacting in order to move critical work forward.
1 day ago2 min read


Want More Influence? Take a Lawyer to Lunch.
Marketing and BD professionals can benefit from the same basic principle we teach lawyers: people hire people they know, like, and trust. Earn influence by building rapport.
Sep 153 min read


Earn Your "Om"
What works in yoga also helps me deliver better client service. Consider these tips to improve how you make recommendations to lawyers.
Feb 164 min read


Lesson Learned: Be careful with the words, "I need..."
It's natural to shorthand things when under pressure. But marketing and BD pros are well advised to remember their manners—learn from my mistake!
Dec 1, 20252 min read


Client Service Recipe: Knowledge, Empathy + Confidence
Serving lawyers will always be hard. But the recipe to succeed is simple.
Sep 27, 20254 min read


An Easy Check-In to Stop Second-Guessing Guidance to Lawyers
Your energy is better spent crafting creative solutions than second-guessing yourself. Use this simple guide to check in on your guidance to lawyers and know where you stand.
Jul 18, 20252 min read
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