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"Antarctica" is not the "South Pole," and "Marketing" is not "BD"
Too many lawyers think they've done business development when they've only engaged in marketing. I've been to Antarctica, but never to the South Pole. In both cases, the differences matter a lot.
May 193 min read
From Antarctica With Love: The Keynote
Business development doesn't have to feel cold. Warm up your prospects through these five principles.
May 151 min read
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