Legal Marketing Association Education Director Holly Amatangelo is on a quest to help legal marketing and business development professionals understand their firms and clients. The former professional comedy actor ask questions, stays curious, and just says no to bad advice. As evidenced by her favorite phrase, "yes, and," Holly is always game.

Whether you're babysitting or solving complex business challenges, business development fundamentals remain the same.

Marketers should work to stand out, not to make lawyers comfortable. Next time lawyers edit the marketing out of your marketing copy, ask questions to lead them to winning expressions.