Each participant develops their own tailored and scalable personal BD plan built around three clients or prospects, including specific activities and calendar dates.

 

Too many lawyers assume that developing business means playing a role they find unnatural. To the contrary, the best business developers are uniquely authentic. This allows them to create powerful connections and build meaningful relationships at every stage of the sales cycle.

 

This framework plays equally well as a workshop or multi-part series. Participants learn essential BD framing, practice real BD skills, and develop practical BD plans and cross-selling processes.

 

Participants learn the cardinal rule of business development; identify REAL prospects; understand conditions for alignment; explore cross-selling criteria; recognize success signs (and when to cut bait); and plan how to keep moving for long-term wins.

 

Every participant leaves with a concrete BD plan and powerful next steps.