He's very easy to listen to—engaging and facilitating discussion from all. Very encouraging. He's got a gift.

Antarctica is among the highest, driest, coldest, windiest places on Earth. It's also where Axis founder Matt Plavnick met his wife.

 

Twenty-two years and two kids later, he’s here to say: “If I can find love in an ice desert, you can develop business—I don't care who you are or how your past BD experiences went.”

 

Five principles will guide you and the lawyers in your firm to go from ice-cold novice to red-hot rainmaker:

1. Marketing is not BD. The difference matters.

2. Business development is relationship development.

3. Good BD is basic . . . to you.

4. Don’t wait—help create the conditions for alignment.

5. Tools and accountability matter.

 

This dynamic, engaging, and affirming keynote takes audiences to Ross Island, Antarctica, to launch them on their own journey to business development achievement.

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Attendees leave with a BD plan that scales, tools to evaluate prospects, and the framework and awareness to build success.