The flagship training that got it all started, Accelerator teaches marketing and business development teams to lead and serve lawyers through knowledge, empathy, and confidence.

 

Against a backdrop of law firm economics, four units introduce key competencies to help marketers serve and lead lawyers:
 

1) You’re the Expert—
And Why That Matters

2) Communicating with Lawyers
(It’s Different)

3) Critical Thinking as Client Service

4) Stand on Your [Personal] Brand.

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Accelerators inspire confidence in lawyers even as they learn the (often counterintuitive) ways that law firms operate and lawyers think. Accelerator Trainings are endlessly customizable. Courses can run from a half-day up to 2+ days.