https://www.axismatters.com/post/why-my-wet-january-is-good-for-your-bd-efforts 2026-02-05 https://static.wixstatic.com/media/1a910e_638a471cc2054ef28fcc819e699bbd1f~mv2.jpg Latte with a leaf drawn in the foam. https://www.axismatters.com/post/training-pre-calls-fun-impactful 2026-06-14 https://static.wixstatic.com/media/1a910e_9c1a31e9a07c4652835a9b3464724b53~mv2.jpg https://www.axismatters.com/post/the-lmaf-interview-matt-plavnick 2025-02-01 https://static.wixstatic.com/media/1a910e_571013b742cf4634be4ce54eb00948da~mv2.jpg https://www.axismatters.com/post/the-lmaf-interview-roy-sexton 2025-03-04 https://static.wixstatic.com/media/1a910e_f16f738105a84bf4aefe03ef49c35875~mv2.jpg Headshot of Roy Sexton, legal marketing leader https://www.axismatters.com/post/make-your-story-stand-out-fuk-it 2025-01-07 https://static.wixstatic.com/media/1a910e_cf32fbd4c87b4161944758e9b9e938b9~mv2.jpg https://www.axismatters.com/post/ever-present-commonplace-practically-mundane 2025-03-17 https://static.wixstatic.com/media/nsplsh_7269735a5950756e32616f~mv2_d_5986_3991_s_4_2.jpg A bank of pay phones on a cement wall https://www.axismatters.com/post/coming-soon-lmaf-the-interview 2024-12-13 https://static.wixstatic.com/media/nsplsh_324c6f77766956485a2d45~mv2_d_4500_2532_s_4_2.jpg https://www.axismatters.com/post/dot-connector-the-best-never-used-title-in-law-firms 2026-03-20 https://static.wixstatic.com/media/1a910e_3d4fe6fbcf5941a596e759db80da6099~mv2.jpg Multi-colored polka dots https://www.axismatters.com/post/five-linkedin-actions-to-develop-relationships 2026-04-17 https://static.wixstatic.com/media/1a910e_6063e4826e344c79ad43a36cf2607779~mv2.jpg Two old women on a park bench with bikes https://www.axismatters.com/post/hey-marketers-sure-law-is-recession-proof-we-hope-but-what-does-that-mean-for-your-role 2025-03-26 https://static.wixstatic.com/media/1a910e_ef99ac621e004213b7008071af8c8d6c~mv2.jpg Lawyers throwing money in the air https://www.axismatters.com/post/go-ahead-update-your-photo-then-raise-your-rate 2024-12-13 https://static.wixstatic.com/media/1a910e_999bd03b25d3442e8254ee0d2f11bb41~mv2.png https://www.axismatters.com/post/ten-commandments-of-legal-marketing-writing 2025-05-21 https://static.wixstatic.com/media/nsplsh_6a72617a483557376e6941~mv2_d_5184_3456_s_4_2.jpg Highway sign with five of the Ten Commandments https://www.axismatters.com/post/want-email-responses-write-for-phones 2025-06-19 https://static.wixstatic.com/media/1a910e_594d0f46cd4f4741b358d75250a54d52~mv2.jpg https://www.axismatters.com/post/the-lmaf-interview-tahisha-fugate 2025-02-01 https://static.wixstatic.com/media/1a910e_c49c0f53bda14cdcb51b269047509f1c~mv2.jpg https://www.axismatters.com/post/fight-fold-or-muddle-through-marketing-pros-cons-of-each-approach 2025-03-31 https://static.wixstatic.com/media/1a910e_cbd082ee8c434223a76aecc51e3cbf9b~mv2.png Illustration of a doctor holding an ink blot test https://www.axismatters.com/post/hey-marketers-do-you-recognize-these-order-taker-traps 2025-03-04 https://static.wixstatic.com/media/1a910e_14fcd11e96fd413988a23124aa2e6d73~mv2.png Table highlighting four common order-taker traps https://www.axismatters.com/post/psa-don-t-do-therapy-on-lawyers 2025-12-17 https://www.axismatters.com/post/three-small-shifts-to-create-big-client-service-opportunities 2025-08-26 https://static.wixstatic.com/media/1a910e_6b8d8f12c7154d1a8f709319df5190bc~mv2.jpg Dictionary entry for the word "shift" being highlighted by a pink marker https://www.axismatters.com/post/antarctica-is-not-the-south-pole-and-marketing-is-not-bd 2026-05-19 https://static.wixstatic.com/media/1a910e_35737bc886154c878295141ae16443ad~mv2.jpg https://www.axismatters.com/post/just-a-follow-up-email-think-again 2025-11-19 https://static.wixstatic.com/media/1a910e_20dc1d123fcb49e393ea0592b7f22d9f~mv2.jpg Young professional woman looking poised and confident. https://www.axismatters.com/post/four-conditions-for-cross-selling-success 2025-05-09 https://static.wixstatic.com/media/1a910e_5a9b4ee10eea4186b1ae3e1a84bac297~mv2.jpg Graphic featuring four conditions of cross selling: 1) a strong internal relationship; 2) mutual interest; 3 Superpowers emerge; and 4) reciprocal client interest. https://www.axismatters.com/post/what-shade-of-beige-is-your-law-firm 2025-06-04 https://static.wixstatic.com/media/1a910e_8696f4f1139f47fbb99b4fdcce7dc2b6~mv2.png Color pallet of nine shades of beige. https://www.axismatters.com/post/biglaw-capitulation-and-tariffs-they-are-not-in-isolation 2025-04-07 https://static.wixstatic.com/media/1a910e_0460cedad7eb4217ba40de2000ec8e17~mv2.jpg Matt Plavnick before Colorado State Capitol with sign that says "Where is BigLaw"? https://www.axismatters.com/post/from-antarctica-with-love-the-keynote 2026-05-15 https://static.wixstatic.com/media/1a910e_f53ee39149b14751bc46149facf96949~mv2.jpg https://www.axismatters.com/post/linkedin-works-when-you-do-it-smart 2025-08-16 https://static.wixstatic.com/media/1a910e_571013b742cf4634be4ce54eb00948da~mv2.jpg Matt Plavnick https://www.axismatters.com/post/get-real-about-your-prospects 2025-06-23 https://static.wixstatic.com/media/1a910e_34370ec22e5c44c4aed1d9ccac2eeb58~mv2.png https://www.axismatters.com/post/on-using-exclamation-points 2025-10-22 https://static.wixstatic.com/media/1a910e_a93433f1e5494897b54e77f90b3d6ddb~mv2.jpg Fuzzy pink exclamation point https://www.axismatters.com/post/proprioception-a-client-service-superpower 2025-09-04 https://static.wixstatic.com/media/1a910e_f11c3256b72043e9b89963543ee470e0~mv2.jpg Woman in dancer pose on the beach https://www.axismatters.com/post/small-business-development-acts-for-heavy-work-times 2025-08-08 https://static.wixstatic.com/media/1a910e_078eb999b4c94e3f9c7d07b24776cdc9~mv2.jpg https://www.axismatters.com/post/empathy-is-empowering 2026-01-05 https://static.wixstatic.com/media/1a910e_178470d0932240a884fc4be4c6996641~mv2.jpg Woman turning away as male colleague yells at her https://www.axismatters.com/post/my-personal-brand-is-about-you-confused-don-t-be 2025-04-08 https://static.wixstatic.com/media/1a910e_38d8c6f421a54000ba30c5986421f541~mv2.jpg https://www.axismatters.com/post/no-bd-mondays 2026-01-28 https://static.wixstatic.com/media/1a910e_eec0b7b442db40c8aee8fe0eeca5521f~mv2.jpg Drawing of a hand turning off a light switch https://www.axismatters.com/post/marketers-use-two-simple-words-to-turn-your-cry-for-help-into-a-leadership-moment 2025-03-09 https://static.wixstatic.com/media/1a910e_c962992cc8b8402ab85c2ddaf39870e8~mv2.png White words "What If?" scrawled in pencil and underlined on a periwinkle background. https://www.axismatters.com/post/if-it-s-not-about-behavior-change-what-are-we-doing-here 2026-02-26 https://static.wixstatic.com/media/1a910e_591cc0a865e946448f02ab6528000975~mv2.jpg Woman training a dog to sit with a treat. https://www.axismatters.com/post/that-10-discount-costs-you-more-than-10 2025-03-11 https://static.wixstatic.com/media/1a910e_128babfb8a1149c7ae0a16bf69a1972b~mv2.png White handwriting on a periwinkle background says "Lawyer Discounts: 10% is not equal to 10%" https://www.axismatters.com/post/on-anniversaries-and-much-more 2025-09-09 https://static.wixstatic.com/media/1a910e_d7bf5cb9af1b4756b2cc5adabc36d5c5~mv2.jpg https://www.axismatters.com/post/the-lmaf-interview-elle-o-flaherty 2025-11-07 https://static.wixstatic.com/media/1a910e_902f619844b9496e9a9c0fac28167bec~mv2.jpg Elle O'Flaherty https://www.axismatters.com/post/it-s-a-gift-to-leave-them-wanting-more 2024-12-24 https://static.wixstatic.com/media/1a910e_7fed1e916803425f874dc99f6a4b6f49~mv2.png https://www.axismatters.com/post/business-development-for-babysitters-and-lawyers 2025-06-06 https://static.wixstatic.com/media/1a910e_5d302c290a08499a8fb78f346dbd4a42~mv2.jpg Matt Plavnick and daughter at Ireland Stapleton law firm in Denver https://www.axismatters.com/post/the-lmaf-interview-miko-ando-brown 2025-03-26 https://static.wixstatic.com/media/1a910e_5642de5cbf0c4103a9c0769f3220808f~mv2.jpg https://www.axismatters.com/post/an-easy-check-in-to-stop-second-guessing-guidance-to-lawyers 2025-07-19 https://static.wixstatic.com/media/1a910e_e861e961d6494d0eaa53c3c5b9a2a430~mv2.jpg Eisenhower matrix positioning what a lawyer wants on the x axis and what a marketer thinks on the y axis https://www.axismatters.com/post/for-best-results-tip-pyramid 2025-02-09 https://static.wixstatic.com/media/1a910e_a943f856b1e045d0a6470e74ccaf1d17~mv2.png https://www.axismatters.com/post/six-ways-posting-on-linkedin-is-like-cooking-for-my-family 2025-05-05 https://static.wixstatic.com/media/nsplsh_13f8833dee4846169bb3948f4125ef1a~mv2.jpg A sink full of dirty pots and pans https://www.axismatters.com/post/the-right-business-development-plan-the-one-you-will-use 2025-02-14 https://static.wixstatic.com/media/1a910e_62bad53886d442bf95d02ecd33c098cd~mv2.png https://www.axismatters.com/post/your-retreat-speaker-checklist 2025-05-28 https://static.wixstatic.com/media/1a910e_d304ceb28d834bf28e3b7b172d6b07e9~mv2.jpg Audience members pictured from behind looking at a speaker and projection screen https://www.axismatters.com/post/dreams-beyond-working-in-law-crazy-but-true 2026-04-25 https://static.wixstatic.com/media/1a910e_a23e908b64c84b6485b3503e85741df4~mv2.jpg Photo inside the Raton Pass Motor Inn https://www.axismatters.com/post/the-simple-difference-between-marketing-business-development 2026-02-19 https://static.wixstatic.com/media/1a910e_daac04f6944349b5b3c82a1811fb4251~mv2.jpg Graphic showing the differences between marketing and business development https://www.axismatters.com/post/dear-law-firms-there-are-ways-to-train-for-client-service-you-re-probably-not-doing-it 2025-01-31 https://static.wixstatic.com/media/1a910e_74072c6477044006bfd527e4a69bfa30~mv2.jpg https://www.axismatters.com/post/simple-yet-overlooked-rfp-criteria 2026-03-31 https://static.wixstatic.com/media/1a910e_a8225ae7f84b4bef8933cd96bbff03bb~mv2.jpg Wooden toy blocks spelling the letters RFP. https://www.axismatters.com/post/new-partners-say-no-to-boost-your-brand-and-grow-a-healthy-practice 2025-07-27 https://static.wixstatic.com/media/1a910e_b9b6af15e096454ab9d2dfc132f2d5cf~mv2.jpg Black dog looking attentively out a window. https://www.axismatters.com/post/yoga-constraint-marketing-mindset 2025-11-15 https://www.axismatters.com/post/help-them-help-you-know-what-you-need-and-ask-for-it 2025-09-02 https://static.wixstatic.com/media/1a910e_8fcf0ac3b72b48729beb3f6352361517~mv2.jpg Text on a chalkboard that reads "How can I help?" with a picture of an open hand underneath https://www.axismatters.com/post/4-1-bd-payout-board-servce 2025-06-02 https://static.wixstatic.com/media/1a910e_64a275c0c327461fa987597dfd0b9365~mv2.jpg Board members and professionals of the Miners Alley Performing Arts Center https://www.axismatters.com/post/the-lmaf-interview-katie-mcmahan 2025-07-30 https://static.wixstatic.com/media/1a910e_3fed92ae54a94774a288fd2375606c75~mv2.jpeg The Lawt owner Katie McMahan https://www.axismatters.com/post/i-m-home-come-on-in 2024-12-13 https://static.wixstatic.com/media/1a910e_8036a8f017134c499f34c505b504348a~mv2.jpg https://www.axismatters.com/post/what-s-your-cognac-problem 2026-01-12 https://static.wixstatic.com/media/1a910e_fd0001d4e4c340339ed762e595146f04~mv2.jpg Snifter with amber liquid in it. https://www.axismatters.com/post/hiring-a-key-mbd-role-make-that-second-interview-count 2025-04-29 https://static.wixstatic.com/media/1a910e_54e7ea97ce13459c8b713225d2c25aa5~mv2.jpg Two women talking in a business setting. https://www.axismatters.com/post/client-service-recipe-knowledge-empathy-confidence 2025-09-27 https://static.wixstatic.com/media/1a910e_216b872d3012408d9f46360fed043d3e~mv2.jpg Handwritten recipes on index cards https://www.axismatters.com/post/expert-skill-make-a-recommendation 2025-05-15 https://static.wixstatic.com/media/nsplsh_108213ea35a24a2d8d3cc46cfc05e41f~mv2.jpg Blue painter's tape on the floor in the shape of an arrow https://www.axismatters.com/post/three-tips-to-support-trial-lawyers-litigators 2025-07-28 https://static.wixstatic.com/media/1a910e_6af45180bc234230b4da8ba165bdf2c1~mv2.jpg A young girl crossing her arms and looking mad https://www.axismatters.com/post/price-on-page-1-yes-indeed 2026-01-21 https://static.wixstatic.com/media/1a910e_a8b563bed0f34fa7908fe615a65638ad~mv2.jpg Excerpt from an Axis Marketing Strategies proposal https://www.axismatters.com/post/the-lmaf-interview-holly-amatangelo 2025-06-17 https://static.wixstatic.com/media/1a910e_bca418db7d944bc899c90c2d07989d1f~mv2.jpg Holly Amatangelo, Legal Marketing Association Education Director https://www.axismatters.com/post/lesson-learned-be-careful-with-the-words-i-need 2025-12-02 https://static.wixstatic.com/media/1a910e_fe051ccd43cd4689a940c8c783517f5a~mv2.jpg An angry man yelling into a telephone. https://www.axismatters.com/post/the-lmaf-interview-roxanne-jensen 2025-03-01 https://static.wixstatic.com/media/1a910e_a840517ed2d5472ead58a241950eee96~mv2.jpg Roxanne Jensen of EvolveLaw pictured on a recent heliski trip. https://www.axismatters.com/post/the-sales-funnel-only-tells-part-of-the-business-development-story 2025-01-10 https://static.wixstatic.com/media/1a910e_7def0ece7da746fb91864e5b60890df2~mv2.jpg https://www.axismatters.com/post/sometimes-client-service-means-cleaning-up-your-mess 2026-02-06 https://static.wixstatic.com/media/1a910e_571013b742cf4634be4ce54eb00948da~mv2.jpg Matt Plavnick headshot https://www.axismatters.com/post/difficult-lawyer-sanity-check 2025-10-06 https://static.wixstatic.com/media/1a910e_97886f534adb4a3aaa7b3bd1d2f94e74~mv2.png Exasperated woman holding a phone away from her ear. https://www.axismatters.com/post/psa-use-linkedin-to-become-known-liked-and-trusted 2026-03-10 https://static.wixstatic.com/media/1a910e_19b13ee9297c4bbd84967ffd81eb3851~mv2.jpg Image from Late Show Top Ten List https://www.axismatters.com/post/are-you-after-bd-inspiration-or-behavior-change 2025-01-09 https://static.wixstatic.com/media/1a910e_7106763ef8674e22ac3d995594c7643d~mv2.jpg https://www.axismatters.com/post/are-you-raising-one-business-issue-to-fix-another 2025-07-03 https://static.wixstatic.com/media/nsplsh_a2631468df75475aa3d5d37d7550cf8d~mv2.jpg Man screaming and pulling at his hair in frustration https://www.axismatters.com/post/three-chords-and-the-truth-country-music-and-business-development 2025-01-02 https://static.wixstatic.com/media/nsplsh_433752466b4b7654684734~mv2_d_4303_2869_s_4_2.jpg https://www.axismatters.com/post/three-marketing-lessons-i-learned-as-a-party-to-litigation 2025-08-26 https://static.wixstatic.com/media/1a910e_8c6a9363d55a4277b1b939027203fd23~mv2.jpg https://www.axismatters.com/post/tell-your-best-stories-now-yes-even-in-emerging-areas-of-law 2024-12-13 https://static.wixstatic.com/media/nsplsh_e03142ec074340d38de60e62d69799c0~mv2.jpg https://www.axismatters.com/post/earn-your-om 2026-02-17 https://static.wixstatic.com/media/1a910e_08ce1bdda1b1474db2c730af85e9f020~mv2.jpg Man at sunset practicing yoga before a lake