<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Axis]]></title><description><![CDATA[Axis]]></description><link>https://www.axismatters.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 18 Jun 2026 13:21:42 GMT</lastBuildDate><atom:link href="https://www.axismatters.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Training Pre-Calls: Fun + Impactful ]]></title><description><![CDATA[Pre-calls with training participants surface valuable insights and build rapport—before we ever get to the training room. ]]></description><link>https://www.axismatters.com/post/training-pre-calls-fun-impactful</link><guid isPermaLink="false">6a2f2af000dbe48b1c7a4603</guid><category><![CDATA[Client Service]]></category><pubDate>Fri, 05 Jun 2026 22:36:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_9c1a31e9a07c4652835a9b3464724b53~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA["Antarctica" is not the "South Pole," and "Marketing" is not "BD"]]></title><description><![CDATA[Too many lawyers think they've done business development when they've only engaged in marketing. I've been to Antarctica, but never to the South Pole. In both cases, the differences matter a lot.]]></description><link>https://www.axismatters.com/post/antarctica-is-not-the-south-pole-and-marketing-is-not-bd</link><guid isPermaLink="false">6a0d0f0dcb0791383ec14012</guid><category><![CDATA[Business Development]]></category><pubDate>Tue, 19 May 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_35737bc886154c878295141ae16443ad~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA[From Antarctica With Love: The Keynote]]></title><description><![CDATA[Business development doesn't have to feel cold. Warm up your prospects through these five principles.]]></description><link>https://www.axismatters.com/post/from-antarctica-with-love-the-keynote</link><guid isPermaLink="false">6a0778bddf43effc8cdd88d3</guid><category><![CDATA[Business Development]]></category><pubDate>Fri, 15 May 2026 19:54:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_f53ee39149b14751bc46149facf96949~mv2.jpg/v1/fit/w_570,h_572,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA[Dreams Beyond Working in Law? Crazy, But True. ]]></title><description><![CDATA[Instead of clashing with lawyers or colleagues, pause to reflect that we all have dreams beyond our law firms. Tap into that empathy to help each other out.]]></description><link>https://www.axismatters.com/post/dreams-beyond-working-in-law-crazy-but-true</link><guid isPermaLink="false">69f65f1bedf5696920d555d5</guid><category><![CDATA[Legal Marketing]]></category><pubDate>Sat, 25 Apr 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_a23e908b64c84b6485b3503e85741df4~mv2.jpg/v1/fit/w_1000,h_947,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA[Five LinkedIn Actions to Develop Relationships]]></title><description><![CDATA[In our uncertainty about what to post, it's easy to miss the most powerful part of LinkedIn. Try these five LinkedIn actions to bring people closer.]]></description><link>https://www.axismatters.com/post/five-linkedin-actions-to-develop-relationships</link><guid isPermaLink="false">69e1a79443fd38a1bb6ded15</guid><category><![CDATA[Business Development]]></category><pubDate>Fri, 17 Apr 2026 14:09:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_6063e4826e344c79ad43a36cf2607779~mv2.jpg/v1/fit/w_656,h_373,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA[Three Simple, Yet Often Overlooked, RFP Criteria]]></title><description><![CDATA[Too many firms spend too much time and money on misaligned RFP responses. Three criteria help firms and response teams make go/no-go decisions.  ]]></description><link>https://www.axismatters.com/post/simple-yet-overlooked-rfp-criteria</link><guid isPermaLink="false">69cba28fe454e7df6253ec9c</guid><category><![CDATA[Business Development]]></category><pubDate>Tue, 31 Mar 2026 10:48:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_a8225ae7f84b4bef8933cd96bbff03bb~mv2.jpg/v1/fit/w_757,h_501,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA[Dot Connector: The Best, Never-Used Title in Law Firms]]></title><description><![CDATA[Want to be indispensable in a law firm? Learn where key information lives, befriend the people who can unlock it, and master how to use it to help others.]]></description><link>https://www.axismatters.com/post/dot-connector-the-best-never-used-title-in-law-firms</link><guid isPermaLink="false">69bdd8559b4f1678f0824fcb</guid><category><![CDATA[Client Service]]></category><pubDate>Fri, 20 Mar 2026 23:31:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_3d4fe6fbcf5941a596e759db80da6099~mv2.jpg/v1/fit/w_698,h_461,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA[PSA: Use LinkedIn to Become Known, Liked, and Trusted]]></title><description><![CDATA[From inside a law firm, it's easy to look at LinkedIn and see risk. The rewards, however, far outweigh the perceived risk.]]></description><link>https://www.axismatters.com/post/psa-use-linkedin-to-become-known-liked-and-trusted</link><guid isPermaLink="false">69b05b57a547e1dd3d7d782e</guid><category><![CDATA[Legal Marketing]]></category><pubDate>Tue, 10 Mar 2026 18:10:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_19b13ee9297c4bbd84967ffd81eb3851~mv2.jpg/v1/fit/w_710,h_540,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA[If It's Not About Behavior Change, What Are We Doing Here? ]]></title><description><![CDATA[The lunch-and-learn format can create awareness, but it doesn't lead to behavior change. For that, look to cohort-based trainings. ]]></description><link>https://www.axismatters.com/post/if-it-s-not-about-behavior-change-what-are-we-doing-here</link><guid isPermaLink="false">699fadabbf1bf6f6a2a85688</guid><category><![CDATA[Business Development]]></category><pubDate>Thu, 26 Feb 2026 02:23:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_591cc0a865e946448f02ab6528000975~mv2.jpg/v1/fit/w_753,h_500,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA[The Simple Difference Between Marketing + Business Development]]></title><description><![CDATA[Click to download Axis marketing and BD activity wheels. Here's an easy way to know the difference between marketing and business development:  Marketing = 1:Many BD = 1:1  The distinction matters: Watch frustration mount when lawyers conduct marketing activities and expect business development results.  Want nuance?  When marketing, we know about  our audience and make educated guesses as to what they care about.  When developing business, we know our audience directly. We learn their name,...]]></description><link>https://www.axismatters.com/post/the-simple-difference-between-marketing-business-development</link><guid isPermaLink="false">69966283658df599f4fce50a</guid><pubDate>Thu, 19 Feb 2026 01:21:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_daac04f6944349b5b3c82a1811fb4251~mv2.jpg/v1/fit/w_1000,h_843,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA[Earn Your "Om"]]></title><description><![CDATA[What works in yoga also helps me deliver better client service. Consider these tips to improve how you make recommendations to lawyers. ]]></description><link>https://www.axismatters.com/post/earn-your-om</link><guid isPermaLink="false">6993bb277e0fff329612bb00</guid><pubDate>Tue, 17 Feb 2026 00:53:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_08ce1bdda1b1474db2c730af85e9f020~mv2.jpg/v1/fit/w_745,h_500,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA[Sometimes Client Service Means Cleaning Up Your Mess]]></title><description><![CDATA[Yes, you'll make mistakes. Maybe even bad ones. You can still serve clients well. ]]></description><link>https://www.axismatters.com/post/sometimes-client-service-means-cleaning-up-your-mess</link><guid isPermaLink="false">69856cc696663872685d9132</guid><category><![CDATA[Client Service]]></category><pubDate>Fri, 06 Feb 2026 04:31:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_571013b742cf4634be4ce54eb00948da~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA[Why My Wet January Is Good For Your BD Efforts]]></title><description><![CDATA[Who says business development has to be a certain way? Even the pros must sometimes challenge their own assumptions. ]]></description><link>https://www.axismatters.com/post/why-my-wet-january-is-good-for-your-bd-efforts</link><guid isPermaLink="false">698415f01e5564677001d736</guid><pubDate>Thu, 05 Feb 2026 04:06:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_638a471cc2054ef28fcc819e699bbd1f~mv2.jpg/v1/fit/w_777,h_516,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA["No BD Mondays"]]></title><description><![CDATA[It's important to build healthy business development habits. It's equally valuable to go dark at times.  ]]></description><link>https://www.axismatters.com/post/no-bd-mondays</link><guid isPermaLink="false">6977ade2e611fcb48795e72e</guid><category><![CDATA[Business Development]]></category><pubDate>Wed, 28 Jan 2026 22:46:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_eec0b7b442db40c8aee8fe0eeca5521f~mv2.jpg/v1/fit/w_531,h_516,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA[Price on Page 1? Yes Indeed. ]]></title><description><![CDATA[We all have strong feelings about money and how and when we talk about it. In proposals, sooner is better. ]]></description><link>https://www.axismatters.com/post/price-on-page-1-yes-indeed</link><guid isPermaLink="false">697045a954e2da6562492a85</guid><category><![CDATA[Business Development]]></category><pubDate>Wed, 21 Jan 2026 03:22:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_a8b563bed0f34fa7908fe615a65638ad~mv2.jpg/v1/fit/w_886,h_708,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA[What's Your "Cognac Problem"? ]]></title><description><![CDATA[Delivering above-and-beyond client service in law firms doesn't have to be painful, and it can even be fun. Look for savvy opportunities and marshal your  resources to surprise lawyers and solve sticky problems.  ]]></description><link>https://www.axismatters.com/post/what-s-your-cognac-problem</link><guid isPermaLink="false">696064b7957e8f6c8aa4883d</guid><category><![CDATA[Client Service]]></category><pubDate>Fri, 09 Jan 2026 03:27:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_fd0001d4e4c340339ed762e595146f04~mv2.jpg/v1/fit/w_930,h_517,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA[Empathy is Empowering]]></title><description><![CDATA[Harness empathy in tense moments to move forward with lawyers. ]]></description><link>https://www.axismatters.com/post/empathy-is-empowering</link><guid isPermaLink="false">695f2ea8243e47cfabeb6390</guid><category><![CDATA[Client Service]]></category><pubDate>Mon, 05 Jan 2026 18:38:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_178470d0932240a884fc4be4c6996641~mv2.jpg/v1/fit/w_769,h_511,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA[PSA: Don't do therapy on lawyers.]]></title><description><![CDATA[MBD pros may find themselves in "quasi therapy" discussions when lawyers drift from business development topics. Use these skills to get back on track. ]]></description><link>https://www.axismatters.com/post/psa-don-t-do-therapy-on-lawyers</link><guid isPermaLink="false">69476da1238be523262eff6f</guid><category><![CDATA[Client Service]]></category><pubDate>Wed, 17 Dec 2025 03:52:16 GMT</pubDate><enclosure url="http://video.wixstatic.com/video/1a910e_32571c415d284324bb2cdc7287f54ada/720p/mp4/file.mp4" length="0" type="video"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA[Lesson Learned: Be careful with the words, "I need..."]]></title><description><![CDATA[It's natural to shorthand things when under pressure. But marketing and BD pros are well advised to remember their manners—learn from my mistake!]]></description><link>https://www.axismatters.com/post/lesson-learned-be-careful-with-the-words-i-need</link><guid isPermaLink="false">692e17965602d55b6723059e</guid><category><![CDATA[Client Service]]></category><pubDate>Tue, 02 Dec 2025 04:24:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_fe051ccd43cd4689a940c8c783517f5a~mv2.jpg/v1/fit/w_771,h_515,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item><item><title><![CDATA[Just a "follow-up" email? Think again. ]]></title><description><![CDATA[Transform your follow-up emails in seven easy steps to add immediate value to internal clients. ]]></description><link>https://www.axismatters.com/post/just-a-follow-up-email-think-again</link><guid isPermaLink="false">691d2f51ddc0c37d528a13e6</guid><category><![CDATA[Client Service]]></category><pubDate>Wed, 19 Nov 2025 03:16:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1a910e_20dc1d123fcb49e393ea0592b7f22d9f~mv2.jpg/v1/fit/w_638,h_360,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Plavnick</dc:creator></item></channel></rss>